As an artist, navigating the world of business and marketing can often feel like stepping into uncharted territory. While many resources are geared towards larger corporations, there are invaluable lessons to be gleaned from books like Chet Holmes’ “The Ultimate Sales Machine” that can be adapted to suit the needs of sole proprietors, especially thoseContinueContinue reading “Mastering the Art of Sales: Applying Chet Holmes’ Techniques to Your Artist Business”
Category Archives: Business
How to measure success in an art business
Having a successful art business takes hard work, dedication, and careful consideration of the metrics that make up success. Measuring success in art businesses can take many forms depending on the individual business’s goals and objectives. Here are a few tips to help you measure success in your art business: Track your sales: This isContinueContinue reading “How to measure success in an art business”
Mastering the Art of Words: How Copywriting Skills Can Transform Your Art Business
As an artist, you may often find yourself primarily focused on expressing your creativity through visual mediums such as painting, sculpture, or photography. While the visual aspect of your work is undeniably essential, there is another skill that can greatly enhance your art business and help you connect with your audience on a deeper level:ContinueContinue reading “Mastering the Art of Words: How Copywriting Skills Can Transform Your Art Business”
Income-Producing Activities for Creatives
I’ve created a fun eBook that shares a ton of Income-Producing Activities (I.P.A’s) for Creatives and I’m giving it to you for FREE. It’s easy to get overwhelmed by all the ideas and way others are making an income as a creative person. We usually hear people speak of making “passive income” as a creativeContinueContinue reading “Income-Producing Activities for Creatives”
9 Ways to Protect Your Business During Uncertain Times
During the housing crisis of 2008/2009, my husband and I were running an architectural marketing company and overnight the phone stopped ringing, emails dried up and clients stopped paying their bills. Our world finds itself in the midst of very uncertain times again, but we survived the 2008 crisis and we can survive this asContinueContinue reading “9 Ways to Protect Your Business During Uncertain Times”
Heidi Cogdill 